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COST ESTIMATOR

HOW MUCH WILL IT ALL COST?

FIXED COSTS (more or less)

MAP© MODULES

MARKET MAPPING (3wks): \$2,500
ATTRIBUTE MAPPING (2 groups; n=8-10/grp; 4wks): \$4,500*
STRUCTURE MAPPING (n=2000 mailed, n=1500 return; mail panel; 8wks): \$15,000*
SEMANTIC MAPPING (n=200; mall intercept; 3wks): \$4,000*
CONCEPT MAPPING (n=100 per panel; mall intercept; 5wks): \$2,000/panel*
TRIAL MAPPING (2wks): \$2,000

TOTAL: \$28,000-$38,000 15-25wks*

* These estimates will vary based on INCIDENCE and how many EXTRAS you want..

CONSULTING

Day Rate: \$1,000
Phone Rate: \$1/min
In Person: \$2/min

COMMERCIAL SOFTWARE

ARGUS©: \$40
MktSIM©: \$250
TURBO Spring-Stat© (Full System): \$470

CUSTOM PROGRAMMING

Programming: \$40/line of code

Your mileage will vary!!

CUSTOM MARKET RESEARCH

Want to know how much a particular type of CUSTOM MARKET RESEARCH STUDY will cost?

First of all, enter the CATEGORY INCIDENCE (i.e. the PERCENT of the TOTAL population that uses YOUR PRODUCT CATEGORY [0 - 100]). We assume you only want to SAMPLE the opinions of those respondents who are users of your product category.

Next, enter the number of MINUTES that the interview will last [0 - 999].

Now, enter the desired sample size [n = 0 - 99999] for your study. If you need some guidance on this subject, consult our INTERACTIVE SAMPLE SIZE CALCULATOR.
Finally, click on 'Compute'. The APPROXIMATE COST of your study will be calculated AUTOMATICALLY.

(By the way, this will only work if your BROWSER supports 'JavaScript'. If the numbers 100, 30, 100, and 10000 don't appear initially in the boxes, then you don't have 'JavaScript' support.)

INCIDENCE (%) ............. LENGTH of INTERVIEW (mins). SAMPLE SIZE (n)............ ESTIMATED COST (\$)........

Your mileage WILL VARY. Especially at the LOW and HIGH extremes. An additional factor that affects cost is the type of sample (MAIL, TELEPHONE, MALL, FOCUS GROUPS, PERSONAL INTERVIEW).

If you have a LOW INCIDENCE category, and you can supply a MAILING LIST or a PHONE NUMBER list, you will SAVE on costs.

This COST ESTIMATOR also assumes that you are using a FULL SERVICE SUPPLIER (i.e. the supplier will DESIGN THE QUESTIONNAIRE, DO THE FIELD WORK, CODE and TAB the DATA and PRODUCE a FINISHED REPORT).

If you do some or all of these things internally, you will SAVE. However, it's assumed that your time is NOT particularly valuable.

Use this ESTIMATE as a basis of comparison when getting quotes from suppliers. The ESTIMATE is biased on the HIGH SIDE, so that you should be PLEASANTLY surprised when getting an ACTUAL estimate. Once again, YOUR MILEAGE WILL VARY.

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